Media Changes Narrative as the Ukrainian Proxy War is Coming to an End
The Economist reports that "Russia is slicing through Ukrainian defenses" and Ukraine is subsequently "struggling to survive".[1] Across the Western media, the public is prepared for defeat and painful concessions in future negotiations. The media is changing the narrative as reality can no longer be ignored. Russia's coming victory has been obvious since at least the summer of 2023, yet this was ignored to keep the proxy war going.
We are witnessing an impressive demonstration of narrative control: For more than two years, the political-media elites have been chanting “Ukraine is winning” and denounced any dissent to their narrative as “Kremlin talking points” that aim to reduce support for the war. What was “Russian propaganda” yesterday is now suddenly the consensus of the collective media. Critical self-reflection is as absent as it was after the Russiagate reporting.
Similar narrative control was displayed when the media reassured the public for two decades that NATO was winning, before fleeing in a great rush with dramatic images of people falling off an airplane.
The media deceived the public by presenting the stagnant frontlines as evidence that Russia was not winning. However, in a war of attrition, the direction of the war is measured by attrition rates – the losses on each side. Territorial control comes after the adversary has been exhausted as territorial expansion is very costly in such high-intensity warfare with powerful defensive lines. The attrition rates have throughout the war been extremely unfavourable to Ukraine, and they continuously get worse. The current collapse of the Ukrainian frontlines was very predictable as the manpower and weaponry had been exhausted.
Why has the former narrative expired? The public could be misled by fake attrition rates, yet it is not possible to cover up territorial changes after the eventual breaking point. Furthermore, the proxy war was beneficial to NATO when the Russians and Ukrainians were bleeding each other without any significant territorial changes. Once the Ukrainians are exhausted and begin to lose strategic territory, it is no longer in the interest of NATO to continue the war.
