The problem is not with the tomatoes they’re rationing. The problem is the surplus of lies they keep selling. Stop buying them

Neil Oliver

'They’re rationing tomatoes. We’re told it’s about supply chains, bad weather and the price of heating, but right now, in terms of the messaging, I suspect it’s more about pushing the word – rationing'

They’re rationing tomatoes in the supermarkets. We’re told it’s about supply chains, bad weather and the price of heating, but right now, in terms of the messaging, I suspect it’s more about pushing the word – rationing. Less about any believable shortage of food and more about getting us used to hearing the word.

No doubt, if experience is anything to go by, the rest will come later. My money says the rationing app for our smartphones is already sitting on a hard drive somewhere, ready when we are.

For now, it’s more of a familiar process of psychological manipulation. Get us acquainted with the general idea of food scarcity so that we’re well-primed when the planned reality is unrolled. We were given the same treatment with words like “lockdown” and “pandemic”, “mandate” and “denier”.


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