Murdoch's World: Demagoguery, Propaganda, Scandal, Sleaze, and Warmongering
Mount Doom and Sauron's tower of Barad-dûr in Mordor, as depicted
in the Peter Jackson film. (Lord of the Rings)
Famed journalist George Seldes (1890 - 1995) condemned press prostitutes in books like "Lords of the Press," denouncing their corruption, suppression of truth, and news censorship before television reached large audiences, saying:
"The most sacred cow of the press is the press itself - the most powerful force against the general welfare of the majority of the people."
Australian journalist Bruce Page authored a book on Murdock titled, "The Murdoch Archipelago," calling him: "one of the world's leading villains (and) global pirate(s)," rampaging the mediasphere, telling world leaders what he expects from them and what he'll offer in return. It's "let's make a deal," Murdoch-style that's uncompromisingly hardball, some on the receiving end calling it an offer they can't refuse.
On air and in print, his operations support allies and beat up on adversaries, enough at times to affect political outcomes his way, especially in Britain and his native Australia, but also helping hard-right US candidates.
For mass audiences, he specializes in sensationalist pseudo-journalism, distorting the truth, at the same time juicing-up reports on murder, mayhem, mishaps, celebrity gossip and soft porn for audiences that love it.
He's so beyond respectability, in fact, that former Chicago columnist Mike Royko (1932 - 1997) once said "no self-respecting fish would (want to) be wrapped in a Murdoch paper....His goal (isn't) journalism, (it's) vast power, political power," and, of course, bottom line priorities. If ideologically acceptable and sells, he'll feature it and has for decades.
From his early beginnings to his current unrivaled media world status (unless scandal now brings him down), he's wielded unchallenged power ruthlessly as a world class predator, using deception, chicanery, arrogance, artfulness, charm, cunning, sheer muscle, will, intimidation, poisonous influence and toadying to get his way by bullying people to prevail.
Bereft of ethics, his media empire includes a bordello of print and broadcast outlets. In his book titled, "The Man Who Owns the News: Inside the Secret World of Rupert Murdoch," Michael Wolff called him a monarch, gangster and con man, interested only in power, control and profits.